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Al Gore speech at Cannes Advertising Festival 1/3
Uploaded by: sirlinksalot
Video Description:
Al Gore's speech on climate change and marketing at the 2007 Cannes Lions advertising festival, part one of three.
from the Festival Program:
Global warming is not just a government or grassroots issue. It's on the agenda of every corporation and on the minds of all their customers. Creating change -- galvanised by all groups -- is going to take incredible global marketing.
Hamish McLennan, Global CEO of Y &R, long involved in the cause himself, has invited former United States Vice President, Al Gore, to speak to the advertising industry at Cannes.
Mr Gore will talk about the central role he believes the advertising industry can play in bringing about change -- in building awareness, in reaching consumers with powerful ideas that will motivate behaviour. He will challenge the industry to take a lead role and, together with Kevin Wall, CEO of Control Room and Executive Producer, Live Earth, he will talk about the upcoming SOS Live Earth Concert -- seven concerts on seven continents on 07/07/07 -- to raise awareness of the climate crisis.
Tags for this video: advertising Al Cannes change climate festival global Gore Hamish lions McLennan speech warming Y & R
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Tell a friend:
If activists really want to get their word out, please try to find someone who, at least half of the country, don't laugh at or roll their eyes at.
our world is going to end SOON because no one is listening to him.
At least there's someone who agrees with me.
Maybe you're right, maybe he really is just pretending to 'save the Earth' to get people's approval, but at least he's educating and persuading people to make a difference.
Personally, I don't agree with you, I was just trying to get you to think differently.
Are you cereal?
xD But, no, I really think people should start listening to him, more. Whether it be about Manbearpig, or global warming. -sigh-
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