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David Droga about a new advertising era (Dubai Lynx 2008) I

Uploaded by: MarketingDirecto
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Advertising can no longer afford to be disposable. Disruption and persuasion are the models of a bygone era. Today our ideas must create positive brand momentum that outlives any media budget. Brands of the future are those built by companies in unison with their consumers. www.droga5.com Dubai Lynx advertising festival, march 2008, highlight speach by one of the advertising world gurus, Mr. David Droga.
La publicidad ya no se puede permitir ser desechable. Interrumpir y persuadir son modelos de una era pasada. Hoy, nuestras ideas deben crear momentos de marca positivo que sobreviva a cualquier presupuesto. El lema y contenido de la ponencia estelar de uno de los gigantes de la buena publicidad contemporánea: David Droga.

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