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Super Bowl - Bob's House
Uploaded by: abcohende
Video Description:
Amy Cohen Efron expressed her excitement after watching a 'sneak preview' of PepsiCo's commercial for the Super Bowl game. This commercial called, "Bob's House" and it has Deaf characters and the famous Deaf folklore/joke was incorporated in this commercial! This is an excellent marketing tool to show ASL and Deaf Culture!
Some people asked me for the transcript:
"YES!
I recently viewed the advertisement on YouTube. This advertisement will be shown in two weeks for the Super Bowl football game.
This commercial was created by the company called PepsiCo. PepsiCo and EnAble worked together to make this commercial specifically for Deaf audience, and it comes with Deaf characters with a story based on the deaf-related joke!
Ahhh, this is PERFECT! That is marketing ASL (American Sign Language) and Deaf (culture). PERFECT!
Continue marketing ASL more!
Yes!"
Tags for this video: asl bob's bowl comedy culture deaf EnAble folklore house joke PepsiCo super
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her hands are big
I'm not deaf, nor am I at all fluent in ASL, but I do understand what it's like to have one's culture recognized and celebrated prominently on national tv. What a rush!
I was very impressed.
In my case, I can hear and admit I take the fact the language of my society is sound one for granted.